The mission was to work with the local UK art and craft industry not traditionally involved in the manufacture of audio products and create a range of designs that would again challenge the convention of loudspeaker genre, through the use of ceramic cabinets and sustainable production.

At the time, ceramic had been the Holy Grail for cabinet acoustics and production. This highly dynamic material is renewable, kinder to the environment than plastic and offers stunning results due to the hand built nature of production. Ceramic is an art with skilled families passing their trade generation to generation. Manufacture takes place from pattern to plaster molds, which in turn are a tiny investment compared to plastic injection tooling.